Byredo is a European luxury brand best known for its cult fragrances with an ambition to translate memories and emotions into products and experiences.

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Byredo was founded in Stockholm in 2006 by Ben Gorham. He graduated with a degree in fine arts, but a chance meeting convinced him to create fragrances rather than paintings. Ben combined a minimalist Scandi aesthetic with influences from his mother’s Indian heritage to create the brand. He sought out the services of world-renowned perfumers Olivia Giacobetti and Jerome Epinette for the fragrance and nearly 15 years later the brand continues to produce timeless, inspirational products.



Byredo’s perfumes, candles and body products are created using the highest quality raw materials in an eclectic array of fragrances. In keeping with its’ approach to redefine modern luxury, the brand also offers a range of exclusive home, leather goods, make-up, accessories and regularly collaborates with prominent artists, music producers and jewelry designers.